Headless commerce

The future of e-commerce is now

The threshold for installing native apps is high. A progressive web app (PWA) is the solution and roughly means a mix of a website and an app. It’s a web app that provides a better experience with enhanced UI/UX and good performance. Besides, it supports push notifications like native apps. Headless e-Commerce architecture enables all of that.

 

What is headless commerce?

Headless commerce, in a nutshell, is like having the superpower of flexibility in the e-commerce universe. Picture it as your e-commerce platform shedding its traditional monolithic structure, like a snake shedding its skin, to become this agile, dynamic, and ultra-customizable solution. It’s allowing you to decouple the front-end and back-end. With headless commerce, you’re not locked into a one-size-fits-all approach. You get to choose and mix the best tools and technologies for your specific needs, like handpicking ingredients for your favorite recipe. It’s your online store, your rules. And as the e-commerce landscape evolves, you can easily adapt. Headless commerce: it’s the freedom to create and innovate without boundaries.

How headless commerce work?

With headless commerce architecture, we are able to fix the gap between blazing fast native (installed) apps and the user experience we are able to deliver with mobile optimized webshops. PWA is a frontend progressive web application, and coupled with Headless makes a businesses’ perfect couple. To emphasize, the biggest feature of PWA development is performance. When we are talking about performance, we are talking about the speed at which pages and content are loaded, as well as the speed at which actions can be performed. The performance improvement will result in a better user experience and better scalability.

Headless commerce vs. Traditional eCommerce

Think of traditional e-commerce as the classic family sedan – it’s reliable, gets you from point A to B, but not much room for customization. Now, picture headless commerce as a sleek, customizable sports car. It’s all about speed, agility, and performance. Traditional e-commerce comes with a fixed structure, where the front-end and back-end are tightly linked – like a train on its tracks. Headless commerce, on the other hand, uncouples these elements, giving you the freedom to mix and match components like a LEGO set. It’s like having the power to transform your car into a speedboat or a helicopter whenever you want. With headless commerce, you can create unique, lightning-fast shopping experiences and adapt to market changes in the blink of an eye.

Benefits of Headless Commerce

Speed That Shatters Records

When it comes to loading speed, headless commerce using Progressive Web Apps (PWAs) takes the crown. PWAs can load up to 15 times faster than your run-of-the-mill responsive webshop. They play nicely with all major browsers, ensuring rapid response times across the board.

Simultaneous Market Entry

Time is money, especially in e-commerce. Headless commerce bridges the gap between frontend and backend with an API bridge, allowing you to kickstart development on both fronts simultaneously. No more waiting for the backend to catch up; you’re off to the races.

Unified Investment

Say goodbye to double investments. Instead of splitting resources between building a webshop and native apps for Android and iOS, you can now focus your development efforts on a single, all-encompassing application that conquers every platform.

Unwavering Stability

In a world where connectivity can be fickle, headless commerce keeps your shop rock-solid. Even in the face of dropped or limited connections, customers can browse and fill their shopping carts without a hitch.

Efficient Development

With PWAs and headless commerce, development efficiency skyrockets. Thanks to seamless API connections, you can integrate new functionality directly into the frontend without disrupting the backend. In simpler terms, development moves at warp speed.

The Conversion Booster

Better performance translates to higher conversion rates. With personalized push notifications at your disposal, you can nurture customer relationships. Moreover, search engines adore PWAs, giving your SEO ranking a significant boost in the process.

Our awesome clients

They are all awesome. Moving along in the digital world is a joint effort. It’s an honor to work with:

Ludo Hasenbos, Dutch Leaf

Every time I was worried whether Factor Blue can make it or not – the team always proved to me there was nothing to worry about. I don’t think this project would work so smoothly with any other company.

Niels van den Akker, Zandri

Factor Blue is honest and has an always responsible team that understands my needs and the urgency of the challenges we're facing sometimes as business owners.

Hein Schouten, Shots

It is more than nice to have a technical partner that is proactive, takes the lead, and tells us what is possible, what the trends in e-commerce are, etc.

Kay Janssen, Hoogenboom Mode

It is easy to work with Factor Blue and its project management, the team comes with good suggestions and ideas, and all goes very quickly and smoothly. We're a very happy client.

Angelique Reijm, Freelance product owner

We were looking for velocity and flexibility, because we want to scale-up our online business. Factor Blue was able to make development resources available quickly. Such a relief.

ProudNerds, Magento department

We don’t just get some development resources from Factor Blue. No, for us it really feels like we’re getting an extra team member.”

Bas Terwijn, WijnButler

A proactive and pleasant partner that is Factor Blue. They work hard, are knowledgeable and stick to agreements. Skilled Magento specialists with a personal approach: I am a very satisfied customer!

Marco Koers, HappySoaps

Difficult to work with developers from another country? Not at all. The communication skills are great. And the level of knowledge in Serbia is just as good as in Western European countries.

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What our clients say about us

We pride ourselves on providing exceptional service to our clients, but you don’t just have to take our word for it. Read what our clients have to say about us.

Headless commerce development team

As soon as we start a headless project, we will start with exploring the needs and advice about the best approach. After that, without a delay, we will form the development team. We do have a team of specialists in headless eCommerce architecture.

Straightaway, we jointly decide what the Minimum Viable Product (MVP) should be. Additionally, we include rough estimated project costs and a timeline to get there. Of course, another option for you is to just connect our remote team to an existing in-house team.

Working agile to stay in charge

Truth to be told, e-Commerce projects are too complex to be done linearly. Therefore, we divide the estimated timeline into short sprints. Each sprint, we decide together which tasks should be done first to build the MVP. This way, you and the team stay in charge when circumstances change and insights evolve. Our Scrum Masters and a dedicated Product Owner lead the process.

Magento 2 Development team

The Netherlands and Serbia:
working together remote

We work both from The Netherlands and Serbia. Same continent, knowledge level, and also – dedication. Is it nearshoring? As a matter of fact, you could call it that. We see it as working together on a remote basis. After all, being always in the same office space to collaborate and be part of a group is so 2000.

With testing, code and visual reviews, we monitor the quality of our projects and improve every day.

We facilitate everything for a productive team. Equipment, tools, courses and certification.

Our employees can connect to internal, external communication channels and to (daily) meetings.

We would like to invite you to come to visit offices and get acquainted. Seeing is believing.

This is our roadmap:

Understanding your business

To create an awesome webshop for your customers we need first to understand your business. Know your future plans and determine what functionality your customers expect.

Define a strategy

Our experienced ecommerce consultants will advice the best technical strategy to approach your ecommerce goals. We will advice what tools and headless technology will suit best for your business needs.

Collect project requirements

Together with our project management and scrum master we will define the project scope by creating user stories. During the project the scope can change, but always with keeping an eye on the strategy.

Form the team

Based on the project scope we will form the team that will work on the project. The technical team lead will take care of the tasks together with the team members. We will follow the scrum principles.

Kickoff meeting

A kickoff meeting is more than just the start of a new project. It’s a celebratory moment with everyone who’s involved. Let’s get the project started!

Sprint planning

Working in short sprints makes the project manageable, which is all thanks to the help of the Scrum framework. Giving everyone enough space to maneuver and responsibly deliver what was agreed upon.

Reviewing and adjusting

eCommerce development is a process. We collaborate and reflect regularly, ensuring everyone involved stays satisfied and productive. Striving for the perfect lap.

Want to start with headless commerce?

We would like to tell you more and show some examples of headless ecommerce solutions we have created.