Headless WordPress architecture

Elevating your online business.

There are around 455 million websites using WordPress CMS platform. A headless setup will boost both performance and security. Combining these two, we make the most of the powerful front-end technology and world’s top CMS, and deliver to you a forceful, modern website or WooCommerce webshop.

Traditional WordPress renders content to the visitor with server-side rendering, since it’s PHP. Each time a visitor clicks on a new page, the browser reaches out to the web server and grabs all the content needed. Hence, the result: slow processes that ultimately hurt the experience of a website. But there is a solution for that.


Headless WordPress development is a relatively new approach, and its reputation is only going to grow. It separates traditional frontend from backend and allows ultimate authority over both. This concept in software development grants us a high level of technical flexibility, so we are able to develop impeccable omnichannel customer experience. Furthermore, a headless CMS and PWA are a match made in heaven, and the outcome is – great performance benefits, even with large and complex webshops or websites.

Greatest advantages of Headless WordPress

When to choose for Headless WordPress

The webshop needs to be compatible with multiple devices

Flexibility to work with any framework that you want (e.g. Nuxt.js, Gatsby, React) is giving you the green light to display and publish content on different channels at once, from websites to mobile apps, smartwatches, or even digital kiosk displays.

Security shouldn’t be questioned

Since the backend data is separated from the frontend, it is more secure. Therefore, and it will reduce chances of the third-party application issues or XXS and DDoS attacks, while API-first nature simplifies the integration with cybersecurity services.

You want to improve SEO and UX

Noticeable improvement in website loading times is important for SEO. Furthermore, it also benefits user experience and keeps visitors on the site much longer – turn the visitors of your e-commerce site into your customers.

More control over the design layout

With headless WordPress, your design will be unrestricted, which means you’ll have complete control over every pixel of every viewpoint, and the ability to modify the design without changing the content.

You want forward-looking approach

API-based WordPress theme is undeniably future-proof as integrates easily with new technologies and devices, AR, VR, etc.

Balancing the budget

Single-page apps lower the impact on your servers overall, meaning you can save money by using a simpler hosting plan for the same amount of traffic.

Our awesome clients

They are all awesome. Moving along in the digital world is a joint effort. It’s an honor to work with:

Ludo Hasenbos, Dutch Leaf

Every time I was worried whether Factor Blue can make it or not – the team always proved to me there was nothing to worry about. I don’t think this project would work so smoothly with any other company.

Niels van den Akker, Zandri

Factor Blue is honest and has an always responsible team that understands my needs and the urgency of the challenges we're facing sometimes as business owners.

Hein Schouten, Shots

It is more than nice to have a technical partner that is proactive, takes the lead, and tells us what is possible, what the trends in e-commerce are, etc.

Kay Janssen, Hoogenboom Mode

It is easy to work with Factor Blue and its project management, the team comes with good suggestions and ideas, and all goes very quickly and smoothly. We're a very happy client.

Angelique Reijm, Freelance product owner

We were looking for velocity and flexibility, because we want to scale-up our online business. Factor Blue was able to make development resources available quickly. Such a relief.

ProudNerds, Magento department

We don’t just get some development resources from Factor Blue. No, for us it really feels like we’re getting an extra team member.”

Bas Terwijn, WijnButler

A proactive and pleasant partner that is Factor Blue. They work hard, are knowledgeable and stick to agreements. Skilled Magento specialists with a personal approach: I am a very satisfied customer!

Louis Bitic, Camfy

Choosing Factor Blue means selecting a team that not only possesses the technical prowess to bring your ideas to fruition, but also values the importance of fostering enduring relationships. Their commitment to professionalism and in-depth knowledge has transformed them from a business partner to an essential part of our extended network.

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Our clients about us

We pride ourselves on providing exceptional service to our clients, but you don’t just have to take our word for it. Read what our clients have to say about us.

What is making a Headless WordPress interesting for developers?

Using WordPress as a Headless CMS provides you the commodity to use whatever programming language you choose. You have the flexibility to work with various tools or applications, also to determine which front-end frameworks to manipulate. This allows your development team to do what they are best at. In addition, a full control over all the codes running on your users’ devices will enable tracking, optimization, as well as acceleration of practically all interaction.

What makes a Headless WordPress valuable for e-commerce?

In a headless architecture, the WordPress CMS uses a REST (representational state transfer) API (application programming interface). This makes it easy to create applications that can connect with an online store and its products, orders, and customers. Besides that, a REST API is responsible for greater scalability and flexibility. This feature is of a great importance for businesses that need to handle a large volume of data or traffic (for example during the holiday sales). Equally important is the feature of a possibility to continue browsing and filling in the shopping cart even when the internet connection is unstable or offline.


Let’s start improving

We are ready to develop your Headless WordPress site.