Custom Magento webshops

Magento is not just what we do, it’s who we are.

For over 15 years, we’ve helped ambitious brands design, build, and scale tailored eCommerce experiences with Magento. Whether you’re launching your first online store or upgrading an enterprise-level Magento installation, our team of certified developers delivers smart, scalable, and high-performance solutions that are built to grow with you.

Why Magento works

Magento works because it’s built to adapt. From a fast-growing startup or a complex multi-store enterprise in multiple countries, Magento gives you the freedom to shape every aspect of it. As an open-source platform, it’s flexible enough to handle unique business logic, connect system integrations and robust enough to scale with demand.

 

To truly unlock everything Magento has to offer, you need more than just the platform you need the right development partner. Someone who knows how to translate your vision into scalable code, tailor functionality to your workflows. 

Ready to get more out of Magento?

Let’s build a webshop that actually fits your business not the other way around.
Plan a talk with our Magento development experts and discover what’s possible.

The 4 biggest benefits of Magento

Unlike closed, one-size-fits-all e-commerce systems, Magento gives you the freedom to shape your store around your vision, not the other way around. Whether you’re building something simple or scaling something complex, Magento offers the possibility, flexibility, and performance to do it right — and do it your way.

Unmatched flexibility and customization:

Magento stands out because it doesn’t force you into a box. Everything from how your products are structured to how your checkout works can be customized to fit your business model. Whether you need advanced pricing rules, a custom product configurator, or a multi-language store with different valuta and taxes per region, custom B2B pricing or stock structures Magento can handle it.

If you can think it, a good Magento developer can build it. This level of flexibility is exactly why it’s trusted by brands with unique and complex requirements.

Keep building without hitting a ceiling:

If you’re not planning to stay small, Magento is the platform that grows with you. Whether you’re expanding your product range, entering new markets, or rolling out multiple storefronts, Magento is built to scale without limits. With powerful features like multi-store capabilities and flexible pricing and inventory management, it supports growth at every stage from your first hundred orders to tens of thousands.

 

And the best part? You won’t need to start over when things get bigger or more complex. Magento evolves with your ambition, so you can keep building without ever hitting a ceiling.

Open Source with a thriving ecosystem:

One of the biggest advantages of Magento is that it’s open-source. That means you’re not tied to a single vendor, forced into fixed pricing tiers, or dependent on a closed ecosystem that limits what you can do. You’re in control of your roadmap, your features, and your future. You own your code, not the platform.

 

So instead of being “sold” an all-in-one package that quickly becomes too small, too expensive, or too inflexible, you get a solution that grows on your terms.

Built to perform with the right frontend:

Speed matters. In today’s eCommerce landscape, every second counts slow-loading stores lose customers, ranking, and revenue. That’s why Magento combined with Hyvä is such a powerful duo. Hyvä is a modern frontend for Magento that strips away the bloat of traditional themes and delivers a lightning-fast, clean, and responsive user experience.

 

With Hyvä, your Magento store isn’t just fast — it’s built for performance. Load times drop dramatically, pages feel instant, and your site becomes a joy to use on both desktop and mobile. 

Our awesome clients

They are all awesome. Moving along in the digital world is a joint effort. It’s an honor to work with:

Our Magento services

Magento audit & takeover

Is your current Magento setup slow, outdated, or full of technical debt? Or not happy with your current development partner? We perform a deep-dive audit of your store’s code, performance, and stability. You’ll get a clear, honest overview and if then, we can take over development and help you move forward.

Custom extension development

Need functionality Magento doesn’t offer out of the box? We can build custom extensions that fit seamlessly. Whether it’s a unique way of calculating shipping, getting prices and stock from an external source or another checkout flow, ERP integration, or loyalty system — we make it work exactly the way you need.

Custom frontend development

A fast, modern frontend makes all the difference. Because performance really counts. We build custom Magento frontends with Hyvä — optimized for performance, mobile, SEO, and conversion. Clean code, strong UX and UI, and we will ensure customers get a smooth experience on every screen.

Maintenance & support

Keep your Magento webshop secure, stable, and running at peak performance. With proactive monitoring, regular Magento and module updates, and hands-on support from our team, you can focus on growing your business — while we take care of the technical side. No stress, no surprises.

Do you want to know more about Magento?

We will be happy to take you into the Magento ecommerce platform and 

show you the projects we are proud of.

Niels van den Akker, Zandri

Factor Blue is honest and has an always responsible team that understands my needs and the urgency of the challenges we're facing sometimes as business owners.

Kay Janssen, Hoogenboom Mode

It is easy to work with Factor Blue and its project management, the team comes with good suggestions and ideas, and all goes very quickly and smoothly. We're a very happy client.

“As with all projects, we encountered some unforeseen obstacles along the way. But the result is definitely worth it! With short meetings and direct contact Factor Blue quickly adapts to our business goals.”

Hein Schouten, Shots

It is more than nice to have a technical partner that is proactive, takes the lead, and tells us what is possible, what the trends in e-commerce are, etc.

ProudNerds, Magento department

We don’t just get some development resources from Factor Blue. No, for us it really feels like we’re getting an extra team member.”

Bas Terwijn, Owner WijnButler

A proactive and pleasant partner that is Factor Blue. They work hard, are knowledgeable and stick to agreements. Skilled Magento specialists with a personal approach: I am a very satisfied customer!

Our clients about us

We pride ourselves on providing exceptional service to our clients, but you don’t just have to take our word for it. Read what our clients have to say about us.

Connected eCommerce, without the chaos

We help you create an integrated, future-proof architecture where data flows smoothly and reliably. Our team works with APIs, message queues, and a centralized datahub middleware to create real-time or scheduled data flows and we help define the logic that determines what goes where, when, and why.

Instead of building brittle point-to-point connections, we prefer a structured and scalable approach. That’s why we often implement a datahub integration layer, using Alumio, the industry-leading iPaaS (integration platform as a service). As an official Alumio partner, we ensure all your systems — from ERP to PIM to your supplier portals are orchestrated in a maintainable and transparent way. No more spaghetti architecture. Just clean, manageable integrations.

 

Examples of what integrate with Magento:

  • ERP (like Exact, Visma, Business Central) for orders, customers, stock, and invoicing.

  • PIM solutions (like Akeneo, Pimcore, Plytix) for central product data management.

  • WMS platforms for real-time inventory and fulfillment.

  • DAM systems for rich product media and asset management.

  • External supplier feeds for dropshipping or procurement.

  • Dynamic pricing engines that push rates into Magento based on rules and conditions.

  • CRM or marketing tools to keep customer data consistent and relevant.

Performance isn’t just a score

In modern eCommerce, speed is not optional it’s critical. Fast-loading pages lead to higher conversions, better user experience, and improved SEO rankings. But measuring “performance” isn’t as simple as running a test. It’s about knowing how real customers experience your site in real-time, on real devices. That’s where the difference between Google PageSpeed Insights and RUMvision becomes crucial.

 

As a certified RUMvision Gold Partner, we help our clients take performance seriously and make it actionable. We don’t just hand you a dashboard. We analyze your RUM data, identify bottlenecks, and work with your Magento setup (and frontend, like Hyvä) to fix issues at the root. From reducing Time to First Byte (TTFB) to optimizing LCP and CLS, we fine-tune every layer of your stack.

 

Whether you’re chasing higher Core Web Vitals scores, better UX, or faster mobile checkout, we combine deep Magento knowledge with real performance data to make your webshop faster, smoother, and more profitable. Let’s find out. As a RUMvision partner, we can quickly connect your site to real user tracking and show you what’s working and what’s slowing you down.

Frequently asked questions

Magento 2 is ideal for businesses that need flexibility, scalability, and full control over their webshop. Whether you’re B2B or B2C, running a large catalog, or planning international expansion — Magento offers the tools to grow and adapt. If you have specific workflows, integrations, or performance goals, Magento is likely a great fit.

That depends on your specific needs — such as design, functionality, third-party integrations, and complexity. At Factor Blue, we only build tailor-made solutions, so we start with a clear intake and technical assessment. We then provide a transparent estimate that fits your goals and budget.

Yes, absolutely. We specialize in taking over existing Magento projects whether they’re stuck, unstable, or just in need of a fresh technical approach. We always begin with a Magento audit to assess the current state of your webshop, code quality, performance, and risks.

We understand many of our clients come to us after a frustrating experience. At Factor Blue, we prioritize clear and transparent communication, clean code, and long-term technical stability. You work directly with our in-house team of Magento developers.

We start with a discovery session to understand your business, your webshop, and your goals. If you're switching from another partner, we’ll run a full technical audit and set up a takeover plan. From there, we align on priorities, timelines, and start building trust through action.

Located in both the Netherlands and Serbia, Factor Blue emphasizes direct communication with our project managers and a pragmatic approach. We ensure clear and effective communication, using tools like Slack and Jira.

We work with ambitious B2B and B2C brands that need technical flexibility, reliable performance, and tailored solutions. From scale-ups to established enterprises if you’re serious about eCommerce and need a technical development partner who thinks with you, we’re a match.

Yes. We offer ongoing support, updates, monitoring, and performance optimization. We will offer you a retainer package with prepaid amount of hours per month. Our goal is to be your long-term technical partner not just for one project, but for the growth of your entire eCommerce platform.

Magento offers much more flexibility, control, and customization than SaaS platforms. It’s ideal for businesses that have specific logic, want to scale without platform limitations, and don’t want to be locked into monthly SaaS fees or closed ecosystems.

Yes. We’ve built data integrations with ERP systems, PIM platforms, CRMs, WMS tools, and more. We make sure your Magento webshop fits seamlessly into your existing workflow so data flows efficiently between systems, and manual work is minimized.

Absolutely. We believe in transparency and ownership. You get full access to your codebase, hosting environment, and deployments. It’s your webshop you should never feel locked in, and we’re happy to work with your preferred infrastructure setup.

While we’re not a hosting provider, we do help select, configure, your Magento hosting environment. We often work with trusted partners like Hypernode and we ensure your stack is fast, secure, and scalable.

Our process to a successful Magento project

Understanding your business

In order to create an awesome webshop for your customers, firstly, we need to understand your business. Know your future plans and determine what functionality your customers expect.

Define a strategy

Another key point, our experienced eCommerce consultants will advise the best technical strategy to approach your eCommerce goals. We will advise what tools and technology will suit best for your business needs.

Collect project requirements

Together with our project management and scrum master, we will define the project scope by creating user stories. Of course, during the project, the scope can change, but always with keeping an eye on the strategy.

Form the team

Based on the project scope, we will form the team that will work on the project. The technical team lead will take care of the tasks together with the team members. Equally important, we will follow the scrum principles.

Launch the project

After we have created everything that is within the scope of the project, we will define a launch date together. Above all, we will be sure that all user stories are functional and tested.

Continue growing

After the launch, you can undoubtedly count on us for maintenance and further development. In a word, we will deliver support when it is needed and, in either case, make sure that your online business can grow further.

Ready to take your Magento shop to the next level?

Whether you need ongoing support, a custom feature, or a complete technical reset we’re here to help. 

Let’s talk. No pressure, just real expertise.

Schedule an introduction