Magento B2B from a team that understands the needs of B2B.

We build Magento B2B online stores with customer-specific pricing, business accounts, quote workflows, and ERP integrations and more Responsible for post-launch support.

//01 — Magento B2B

B2B isn’t just B2C with a login added on

A B2B online store requires a fundamentally different approach than a consumer online store. This includes customer-specific pricing agreements, multiple users per company account, approval workflows for purchase orders, and restricted catalogs for each customer—all synchronized with your ERP, PIM, and logistics systems.

Magento is built to handle that complexity. The platform digitizes business procurement processes from start to finish: from requesting a quote to automatically processing repeat orders.

Scalable, flexible, and fully customizable to suit your customers’ shopping preferences.

Factor Blue builds Magento B2B platforms for wholesalers, manufacturers, and distributors. Our team continues to support and manage your platform even after it’s been delivered.

For whom:

  • Wholesalers with customer-specific pricing and extensive catalogs
  • Manufacturers with dealer or distributor portals
  • Distributors with multi-warehouse inventory management
  • Importers with multilingual or international sales channels

Our work is supported by a strong network of technical partners, complemented by expertise in e-commerce and technology that we continuously develop and refine.

//02 — B2B Features

What does a Magento B2B online store include?

Magento offers extensive built-in B2B functionality. These are the modules we build, configure, and integrate for our clients.

Customized pricing

Each customer sees their own prices after logging in. Prices can be set per account, per customer group, or per contract, including tiered pricing and volume discounts. Directly synchronized with your ERP so that price changes are automatically reflected.

Company Accounts & Roles

One business account, multiple users with their own permissions. Buyers or sales representatives have their own customer portal within your online store. You determine the structure for each customer.

Quote functionality

Let customers request a quote. You respond with a customized price, the buyer accepts, and the order is processed automatically. No endless email exchanges—the entire communication history is right in the store.

Restricted-access catalogs

Not every customer sees the same product selection. Products, categories, and prices are visible based on customer group or only after logging in. Ideal for companies that combine B2B and B2C or want to restrict access to dealer channels.

Quick ordering & repeat purchases

Buyers who know their SKUs don’t have to search. Using the quick order feature, they can enter a product number or upload a CSV file and complete their order in just two steps. Order history and repeat purchase options make placing the next order even faster.

Multi-store & international

A single Magento installation for multiple online stores. Different languages, currencies, product ranges, and tax rules—all managed from a single administration system. For companies operating in multiple countries or managing multiple brands.

Product data feed for customers

Provide your website’s customers with a product data feed that can be used to update the product range, inventory, purchase prices, and product information, ensuring that your customers always have access to up-to-date data.

Credit check at checkout

Ordering on account. But what if you want to check whether the customer has any outstanding invoices before the order is placed? This solution ensures that you maintain control over customers who don’t pay or pay late before it’s too late.

Trusted by ambitious brands

//03 — Platform Selection

Why Choose Magento for B2B?

Shopify Plus, WooCommerce, Shopware—there are alternatives. But for B2B companies with complex pricing structures, multiple customer groups, and heavy ERP integrations, Magento is the platform that stands the test of time as you grow.

It’s open source, fully customizable, and built for the data volumes and logic that B2B demands. Your code and data remain yours; you’re not dependent on a SaaS provider; and you can build any functionality or integration your business needs.

Magento’s strengths

  • Customer segments, multiple price lists, complex product structures—Magento handles it all without hacks or workarounds.
  • No vendor lock-in, no annual license fees of €25,000+. You own the code, the platform, and all data.
  • Magento’s API layer is built for integrations. REST, GraphQL, and message queues are all available out of the box for integrations.
  • Tens of thousands of SKUs, hundreds of customer groups, millions of pricing rules. Magento scales with your business without requiring you to switch platforms.
  • Factor Blue uses Hyvä as standard to build modern Magento frontends that load 3 to 5 times faster than traditional frontends. This also applies to B2B.
  • Dynamic pricing engines that send rates to Magento based on rules and conditions.
  • B2B and B2C side by side, multiple countries or brands: manage it all from a single Magento installation.

//04 — Why Factor Blue?

Factor Blue as a partner

Specialization

Not a general-purpose agency that dabbles in everything, but specialists who truly solve your complex challenges.

15 years of industry expertise

We know the ins and outs: large product catalogs, pricing and inventory logic for B2B and B2C, and data that has to be accurate. You don’t need to explain your market to us.

Direct communication, no interference

You’ll work directly with the developers. Honest feedback, clear agreements, and no surprises down the road.

Not just a time-billing agency, but a partnership

We help shape the roadmap, not just address today’s issues. Code that grows with your business instead of getting in your way later on.

//05 — Customer Feedback

Real customer experiences

Choosing a new technical partner isn’t something you do lightly. That’s why we let our clients and partners share their experiences working with us.

TELL US WHAT'S GOING ON

We’re the technical team that lies awake at night worrying about your uptime, your performance, and your next steps. Not as a contractor. Not as a supplier. But as the people who have just as much at stake in your success as you do.

You tell us what’s going on; we’ll tell you what we see.

//07 — Our Approach

From the initial consultation
to a live B2B platform

01.

Discovery

We start with a thorough intake to understand your sales process, customer base, existing systems, and growth goals. Based on that, we’ll create a concrete proposal—not a standard quote—and select a collaboration model that fits your situation.

02.

Architecture & Planning

We design the technical architecture: which modules, which integrations, and which front end.
You’ll receive a realistic schedule with clear milestones so you know what to expect and when.

03.

Development & Testing

Our team works in sprints. You can track progress, communicate with the team weekly, provide feedback, and always know where we stand. Testing is a standard part of our process—not something we do at the very end when it’s too late.

04.

Launch

We ensure a careful and controlled go-live process, including training for your team and comprehensive documentation. You won’t go live and then be left to fend for yourself. We remain involved even after delivery.

05.

Management & Further Development

It’s not over yet. Your store is constantly evolving. That’s why we remain involved even after launch. Through our collaborative model—which includes updates, performance monitoring, and new features—we ensure your platform always remains in top condition.

//08 — Frequently Asked Questions

Frequently Asked Questions
about Magento B2B

Frequently Asked Questions. Can’t find your question here? We’d be happy to answer it personally.

01. Do I need Adobe Commerce, or is Magento Open Source sufficient for B2B?

For most B2B functionality—such as customer pricing, corporate accounts, quotes, and purchase orders—Adobe Commerce is the most comprehensive choice because this functionality is built in by default.

However, much of the same functionality can also be implemented on Magento Open Source using extensions, saving you €25,000+ per year in licensing costs. We’ll advise you on which option best suits your situation and budget.

Yes. Magento integrates with SAP, Microsoft Dynamics, Exact, AFAS, and virtually any other ERP system. Factor Blue builds these integrations using Alumio, our official iPaaS partner, to ensure clean, scalable data flows. Inventory, prices, customer data, and orders are automatically synchronized.

Yes. We build business accounts with multiple users, each with their own roles and permissions. These can be used both for your organization’s customers and for the sales staff within your organization.

Technically, it’s possible, but in most cases we recommend separate online stores with shared product data.

B2B and B2C have different customer journeys and different functionality. With Magento multi-store, you can manage both from a single backend.

A B2B online store with customer-specific pricing, business accounts, and an ERP integration typically takes four to six months. More complex projects involving multiple integrations, multi-store setups, or internationalization can take six to twelve months. You’ll receive a realistic timeline during the discovery phase.

A B2B platform featuring custom development, system integrations, and complex pricing logic typically costs between 50,000 and 150,000 euros or more.

The costs are primarily determined by four factors: the amount of customization (B2B logic, configurators, customer-specific pricing), the number of integrations with systems such as ERP and PIM, the size of the catalog and migration of existing data, and the complexity of the front end.

In addition, you should factor in monthly costs for hosting, maintenance, and ongoing development. We handle this through a partnership model.

Factor Blue works with fixed prices as much as possible instead of hourly billing. After an initial consultation and a discovery phase, you’ll receive a concrete proposal with a fixed price and a clear scope, so you know exactly what to expect upfront.

Absolutely. Magento is built for large catalogs. Hundreds of thousands of SKUs, hundreds of customer groups with their own prices, and complex product configurations—that’s where the platform really shines. With the right hosting and a Hyvä frontend, it stays fast.

Yes. We build B2B modules on top of your existing Magento installation. Customer-specific pricing, corporate accounts, and quote requests can be added step by step without disrupting your current online store.

Factor Blue remains involved after the launch. Through our partnership model, we manage your platform, perform updates, and continue to develop it. You’ll always have someone who knows your platform and takes responsibility for it—not just an anonymous support ticket.

Absolutely. We believe in transparency and ownership. You’ll have full access to the codebase, hosting environment, and deployments. After all, it’s your online store, and as a customer, you should never feel locked in.

Although we are not a hosting provider, we do assist with selecting and configuring the Magento hosting environment. We often collaborate with trusted partners such as Hypernode and ensure that the stack is fast, secure, and scalable.