Privacy Policy

Factor Blue places great importance on the protection of personal data. In this privacy statement, we explain what data we process when you visit our website or contact us, for what purpose we do so, on what legal basis, and what rights you have. We handle your data with care and comply with the General Data Protection Regulation (GDPR).

This statement applies to the factorblue.com/en website and to Factor Blue’s other services.

1. Who We Are
Factor Blue is the data controller responsible for processing your personal data as described in this statement. Our contact information:

Legal name: Factor Blue BV

Business address: Oranjesingel 10, 6511 NT Nijmegen

You can find our full contact information at the bottom of this statement.

2. For what purposes we process data

We collect and process personal data for the following purposes:

• Providing a quote or proposal and responding to your inquiry or question.
• We analyze the usage and traffic on our website to improve our website and services.
• To identify business visitors (organizations) who have actively visited our website, so that we can target these companies with information and offers relevant to them.
• To fulfill our agreement and provide our services.
• To maintain contact and manage our customer and business contact records.
• Compliance with legal obligations, such as those related to tax and administrative matters.

3. What data we process

Depending on your interaction with us, we may process the following data:

• Contact information, such as name, company name, job title, email address, and phone number.
• Information that you provide yourself via a form, by email, or by phone.
• Technical and visitor data, such as IP address, browser type, pages visited, click and browsing behavior, date and time of visit, and the referring page.
• Company information that can be linked to an organization based on its IP address, such as company name, industry, location, and publicly available contact information.

4. Identifying and Engaging Business Visitors

For our business services, we use software that allows us to see, based on the IP address, which organization has visited our website and which pages were viewed during that visit. This involves recognition at the organizational level, not the identification of a specific individual.

When an organization falls within our target audience and shows an active interest in our services, we may then contact that company with relevant information or a suitable offer. We do this exclusively in a business-to-business context.

5. The legal basis for our data processing

We process your personal data based on one or more of the following legal grounds:

Legitimate Interest. To analyze website traffic and to identify and engage with business visitors, we rely on our legitimate commercial interest and our interest in direct marketing in a business context. In doing so, we have balanced your interests, rights, and freedoms against our own interests.

ConsentWe ask for your consent to place certain cookies and to process data using analytics and tracking tools. You may withdraw this consent at any time.

Performance of the Agreement
When you are a customer or request a quote, we process the data necessary to provide our services.

’s Legal ObligationsIn certain cases, we are legally required to process or retain data.

6. Disclosure to Third Parties and No Sale of Data

We do not sell this personal data to third parties and do not use it for any purposes other than those described in this statement.

We disclose this information to third parties only to the extent necessary to provide our services and carry out our work, for example, to IT, hosting, and software providers, as well as to the analytics and marketing tools we use. We enter into data processing agreements with parties that process data on our behalf (processors) to ensure that this data is also adequately protected there. In addition, we disclose data when we are legally required to do so.

7. Transfer outside the European Economic Area

Some of the suppliers or tools we use may process data outside the European Economic Area (EEA). In such cases, we ensure appropriate safeguards are in place, such as an adequacy decision by the European Commission or standard contractual clauses approved by the European Commission.

8. How Long We Retain Data

We do not retain personal data longer than necessary for the purposes for which it was collected, or for as long as we are legally required to do so. We apply the following retention periods, among others:

Website visit and analytics data: 12 months

Data from prospects and inquiries that do not result in a contract: 12 months

Customer data: for the duration of the agreement and thereafter in accordance with applicable legal retention periods (such as the 7-year tax retention requirement).

9. Cookies

Our website uses cookies and similar technologies to ensure the website functions properly, to analyze visitor traffic, and to recognize business visitors.

10. Automated Decision-Making

We do not make decisions with legal consequences or decisions that significantly affect you based solely on automated processing. However, we do analyze website visits at the organizational level for marketing purposes. You may object to this processing.

11. Rights

Under the GDPR, you have the following rights regarding personal data:

• Right to access the data we process.
• Right to correct inaccurate information.
• Right to erasure.
• Right to restriction of processing.
• Right to object to processing, including direct marketing.
• Right to data portability regarding the data you have provided to us (data portability).
• You have the right to withdraw your consent at any time.

You can submit a request using the contact information at the bottom of this statement. We may ask you to identify yourself so that we can be certain the request is coming from you. We generally respond to requests within one month.

12. Security

We take appropriate technical and organizational measures to protect personal data against loss or unauthorized processing. If you notice any signs of misuse, please contact us.

13. Contact Information

For questions about this privacy statement and the data processing activities carried out by Factor Blue, or to exercise your rights:

14. Complaints

If you have a complaint regarding how we handle your personal data, please contact us first using the contact information above so that we can work together to find a solution.

You also have the right to file a complaint with the supervisory authority, the Dutch Data Protection Authority.

15. Changes

We may update this privacy statement from time to time. The most current version is always available on our website. This version is dated June 2026.