Personalized Recommendations in e-Commerce

Enhanced customer journey

For the e-Commerce industry, personalized recommendations have become essential rather than just desirable. Recommendation engine brings major advantage in attracting customers as well as increasing business revenue.

For a long time, the term “personalized recommendations” was mostly associated to marketing departments. However, it is now clear that customer contact is not limited to marketeers only, but extends to the entire enterprise.


In e-commerce, personalized recommender engines refer to the practice of using data and algorithms to suggest relevant products or services that are likely to be of interest to individual customers. Additionally, these recommendations are typically based on a customer’s past purchase history, browsing behavior, demographics, and other data points. Consequently, by analyzing this data, recommender systems are predicting current interests and preferences. As a result, it is effectively enhancing the shopping experience and fostering lasting relationships with the customers. Recommendations can be delivered through various channels, such as email, on-site product recommendations, or through mobile apps.

There are several types of personalized recommendations that eCommerce businesses can use, including:

Personalized recommendations approved

How can businesses benefit from personalized recommendations?

Gain customer insights

People’s needs and interests change over time due to life events like marriage, having children, or moving. Incomplete data, above all, makes it impossible to maintain up-to-date profiles of your customers. Ultimately, sharing this data can help you to maximize your ROI without wasting marketing spend. In fact, better understanding of customers and their preferences leads to more accurate marketing strategies, product development, and other business decisions.

Enhance customer experience and loyalty

By providing  personalized recommendations, businesses can demonstrate that they truly understand their customers’ needs and preferences. When customers receive relevant recommendations, they are generally more likely to feel satisfied with their shopping experience and build stronger relationships with the brand. Customers may be more inclined to return to the business in the future, and their loyalty increases.

Increase customer engagement

When customers receive relevant recommendations, they may be more likely to spend more time on the business’s website or app. This can lead not only to increased engagement and brand awareness, but also to higher customer satisfaction and loyalty.

Boost sales

Personalized recommendations can encourage customers to make additional purchases, leading to increased revenue for the business. After all, when a customer receives a personalized recommendation for a product or service that aligns with their interests or previous purchases, they are more likely to make a purchase.

Create a blueprint with personalized recommendations?

We are guiding you forward, knowing when to move and where to go.
Surely, always in the direction that suits your business’s best interest.

How is data connectivity related to personalized recommendations in eCommerce?

Data connectivity plays a vital role in personalized recommendations in e-commerce. E-commerce websites collect vast amounts of data about user behavior, including browsing history, search queries, purchase history, and clickstream data. Subsequently, this data is then analyzed to generate personalized recommendations that are tailored to each user’s unique interests and preferences. Furthermore, a strong data connectivity infrastructure ensures that the data is collected and analyzed in real-time, without a delay. Moreover, data connectivity enables e-commerce websites to gather data from multiple sources, including third-party data sources such as social media and customer reviews.

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Choose the right strategy and go for it

In conclusion, it is crucial to select the right strategy and execute it effectively. Displaying the inadequate or irrelevant product, at the wrong time and in the wrong place, can cause the loss of interest and disappointment among users. Meeting the individual’s needs would, on the other hands, results in a greater satisfaction along the onsite journey.
All in all, it is highly important to make sure the recommender system is developed with the goal to keep users engaged, simplify decision-making, and ultimately increase the conversion rates. At Factor Blue, we are here to help you achieve these goals.

Our awesome clients

They are all awesome. Moving along in the digital world is a joint effort. It’s an honor to work with:

Ludo Hasenbos, Dutch Leaf

Every time I was worried whether Factor Blue can make it or not – the team always proved to me there was nothing to worry about. I don’t think this project would work so smoothly with any other company.

Niels van den Akker, Zandri

Factor Blue is honest and has an always responsible team that understands my needs and the urgency of the challenges we're facing sometimes as business owners.

Hein Schouten, Shots

It is more than nice to have a technical partner that is proactive, takes the lead, and tells us what is possible, what the trends in e-commerce are, etc.

Kay Janssen, Hoogenboom Mode

It is easy to work with Factor Blue and its project management, the team comes with good suggestions and ideas, and all goes very quickly and smoothly. We're a very happy client.

Angelique Reijm, Freelance product owner

We were looking for velocity and flexibility, because we want to scale-up our online business. Factor Blue was able to make development resources available quickly. Such a relief.

ProudNerds, Magento department

We don’t just get some development resources from Factor Blue. No, for us it really feels like we’re getting an extra team member.”

Bas Terwijn, WijnButler

A proactive and pleasant partner that is Factor Blue. They work hard, are knowledgeable and stick to agreements. Skilled Magento specialists with a personal approach: I am a very satisfied customer!

Louis Bitic, Camfy

Choosing Factor Blue means selecting a team that not only possesses the technical prowess to bring your ideas to fruition, but also values the importance of fostering enduring relationships. Their commitment to professionalism and in-depth knowledge has transformed them from a business partner to an essential part of our extended network.

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This is our roadmap:

Understanding your data landscape

The first thing we will do is analyze the current applications and software that is in use. Thereupon, together we will create a technical overview of all the processes.

Put the data in the right gear

What will follow is detailed advice about how the dataflow structure should be built in the most efficient way. The goal is to create the most desired situation that will fit your company's goals.

Collect project requirements

Once we have collected all the needed dataflows and connections, thereby we deliver a technical report in order to start the integration process.

Form the team

Based on the project scope, we will firstly form the team that will work on the integrations. Afterward, the technical team lead will take care of the tasks together with the team members. Besides, we will follow the scrum principles.

Reviewing and adjusting

Integration and data are constantly evolving processes. Therefore, we collaborate and reflect regularly, ensuring everyone involved stays satisfied and productive. Striving for the perfect lap.

Talk with a consultant

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connecting applications and the use of data.