D2C or direct-to-consumer, strategies allow brands to cut out the middleman and sell products directly to customers through their own platform and marketplaces.
In case your company is a manufacturer or importer as a wholesale company, it can indeed be interesting to think about selling your product directly to the end customer. After reading this, you might decide if D2C is something that can actually work well for your brand. This is not the approach just appealing for smaller companies. For example, big brands, such as Apple, have found D2C generates higher revenue, faster growth and better customer relationships, than traditional distribution channels.
In the past, most products were sold through intermediaries such as distributors or retailers which specialized in these products. To ensure they could sell enough volume to cover their costs, companies had to sell through these intermediaries. In this traditional structure, B2B brand relays completely on how much the retailers are selling. However, technology is disrupting this relationship by removing the necessity for mediators. In effect, this is where D2C strategy comes in.
This to say, D2C is not an easy opportunity to use for everyone in every country around the world! Make sure you’re especially up-to-date with local legislation and VAT rules before starting direct-to-consumer activities. With this in mind, we are certain we know the right partners that can help with these challenges.
Must be remembered, not all retailers will be thrilled to find out that your brand is setting up its own eCommerce strategy. It is important to have a good plan and strategy how you are going to make sure that your retailers will stay happy and keep buying products at your brand.
Point often overlooked, but for companies that have never sold directly to end customers, this can be a challenge. In order to settle the shipping and logistic process, together with the returns, there needs to be made a clear plan. However, we can surely help with that.
As an illustration, this is the technical basis we use for our projects: a platform and many systems and applications that fit together. From that basis, we put together a team. Mixing backend, frontend and also optional Quality Assurance (QA) for testing. For eCommerce technologies, applications and frameworks such as:
Voorsprong realiseren in de digitale wereld is een gezamenlijke inspanning. Het is een eer om te werken voor:
We zijn trots op onze uitzonderlijke service aan onze klanten, maar je hoeft ons niet alleen op ons woord te geloven. Lees wat onze klanten over ons zeggen.
Not only companies with direct-to-consumer approach will get more insight into their customer needs, but also measure the success of marketing campaigns better than traditional sales channels. The most compelling evidence is that you are, as a brand, getting feedback from customers about your product right after they have bought or used it. Organizing a good online customer service is, to emphasize, essential when you start selling to direct customers.
We are a certified Adobe Bronze Solution partner and have extensive experience with developing Magento solutions. In addition, we have certified Magento-ontwikkelaars. We are able to create a well integrated D2C and B2B webshop platform where you can sell directly to customers and can also handle the B2B orders from within the same system.
We are ready to help you with your D2C e-commerce
strategy and platform development.
